Why couldn’t the next software giant emerge from Africa?
Our answer is that it can, and probably will. At our last SE Bar 28 October, key speaker Ylva Strander from MEST (Meltwater Entrepreneurial School of Technology), came to prove this.
Ylva shared the story of a MEST student who created a 3D soccer game with African players only. The student has now started a TV game business, and developed several games in line with the above. When playing the game “Iwars” you are to protect your village from being attacked from outside. This young entrepreneur is now negotiating with a big telecom business in Africa.
It’s about giving new people a chance, Ylva states when asked to describe the core of MEST.
There are a lot of people with a huge potential within that lack resources to reach out. It’s about finding these people and to give them a push in the right direction, to enable them to build a platform themselves, she continues.
A couple of years ago, Jorn Lyseggen (CEO, Meltwater group), decided to start a school for IT-entrepreneurs in Africa. Why? He wanted make a greater, more sustaining impact with Meltwaters CSR-initiatives. And Africa is yet not on the same level as the western world when it comes to IT-businesses.
However, as a profit driven business as Meltwater, this might be seen as controversial. People don’t believe in companies that work for other than profit, and this for sure is a new way of running development work, Ylva explained.
Meltwater decided to go to Africa to explore the need. Due to its entrepreneurial spirit and great potential, the initiative was decided to start off in Ghana – where the need and support also proved to be enormous. About a 100 people was interviewed, and the concept was developed on the spot.
With the overall vision in mind, and the wish to push more young African IT-entrepreneurs forward, a concept consisting of three steps was created.
The 1st step – The educational program
A 2-year fully sponsored trainee program where the students learn and practise computer programming, software development and entrepreneurship for the western market. Why the western market? In order to prove that all people have the same ability you need to compete on the same arena, Ylva explained. The main focus lies on web- and cell phone applications – because it is easy to distribute, and there’s a high amount of cell phone users in Ghana.
To attend the program the students most show that they are ready to become role models for their community and support the development of Ghana. Further on, they must have a strong drive, previous experience of entrepreneurial initiatives, a university exam, and last but not least: stamina!
The educational program started in 2007, and the first team of 30 students is about to graduate this winter.
The 2nd step – The incubator
An incubator will open up in February ’10. The purpose with the incubator is to support the businesses ideas developed throughout the program. The incubator takes over where the program ends: it functions as a supervising unit and gives economical support to get the businesses running. Money is given for a small share of the businesses, and as the revenue increases the shareholders profit will be re-invested in new initiatives in the incubator.
The 3rd step – The mentors
A mentor program will be introduced in close connection to the educational program and incubator. The mentors will support the young entrepreneurs, as they are about to take over the world. Got any suggestions for mentors? Contact Ylva Strander at MEST!
What does the future of MEST look like? MEST will not scale up. About 20-30 students/year will attend the program, and the plan is to have 3-4 businesses/year in the incubator (approx. 15-20 students).
As being a relatively small company, Meltwaters approach on social responsibility is unique. Read more at: http://meltwater.org/