How to save the world and make money doing it
GUEST ENTRY
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My name is Sebastian Stjern and this is my story.
One year ago I worked as a technical project manager at Volvo. I was in the comfort zone and even though I had a comfortable life I had a dream to do something different. The automotive crisis hit me with a hard blow, but it turned out to be a serendipity. I got the chance to do something completely different.
Together with my wife Lina, a former concert pianist, I decided to start a company called The Fair Tailor. We sell Fair Trade tailor made shirts over the internet. You can design your shirt almost any way you want. Change collar, cut and cuff – Have it your way!
What makes a concert pianist and a project manager to start that kind of business? Well, we went to China on a holiday last year and we discovered the amazing feeling of tailor made shirts. We started thinking about how we could start that kind of business, but we didn’t just want to start a normal clothing brand. We wanted to something Fair.
We got in contact with a Swedish entrepreneur living in Nepal. He put us in contact with the organisation Child Watabaran Center Nepal (CWCN). CWCN is a NGO, they have a childrens home and a school for street children in Kathmandu. They were interested in becoming more self sufficient. I got on a plane to Nepal, met with their president and convinced them that they should work with us. That was in April.
We have just started production in Kathmandu, our website is released and a world of possibilities lies before us.
If you are interested in starting some sort of business, any business, the important thing to remember is to not be afraid to contact people. If there is someone you think can help you, call them up or send them an e-mail. It might be Bono, The Prime minister, someone at the customs department or someone you went in first grade with. You will not get response from everybody, of course, but if you don’t contact anybody you will not get any help at all.
I would also like to encourage you to ask “How?”. How has this been done? How can we do it better? How can we do it even better? How can we do it even better than that and for half the cost?
One example is a Facebook group we’ve started. For every member we donate 1kr (€0,1) to CWCN. Instead of posting an ad in a magazine we benefit from this AND CWCN benefits from it. CWCN gets money when we get a fan AND they get money when we sell a shirt. It’s a win-win-win situation.
Our website is available in Swedish, please check it out at http://www.TheFairTailor.com
And remember: Dress responsibly.
/Sebastian Stjern, The Fair Tailor
When not in the seminar rooms the people of Klimaforum is interacting around the many stands and exhibitions in DGI-Byen. In the halls things are buzzing. We are discussing new innovations, religion, politics, looking at acute climate effects and drinking coffee all at once. People networks are intertwining, business cards and folders passed around. The
When I first heard about the social network
organisations to meet the challenges of the world at this time.”


